Funko Pops Into the Philippines with New Licensed Store (2025)

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A 2023 Funko pop-up store in Singapore. | Source: The Toy Book

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The new location is the first in Southeast Asia for the company.

April 15, 2025by Steph Szulborski

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Funko will open a new storefront in the Philippines this June with the assistance of retailer Funtastik Enterprises Corp. The Philippines is a hotspot for comic conventions and pop culture enthusiasts in Southeast Asia, so the company aims to strengthen its ties to its already established fanbase while attracting newer fans.

The new location in the SM Mall of Asia in Pasay will offer merchandise fans of the brand have come to know and love, like the Funko Pop! and Bitty Pop! lines, as well as Loungefly bags and apparel. It will also offer store-exclusive merchandise and activations.

As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities. The Philippines has been one of our strongest-performing markets in Asia, and this licensed store represents our investment in its passionate fanbase. We’ve seen great success with similar licensed stores in the Middle East, and we’re excited to bring that same momentum here. By deepening our local retail footprint and enhancing direct-to-consumer experiences, we’re eager to inspire connection, self-expression, and fun for our fans—wherever they are in the world.”

— Cynthia Williams, CEO, Funko

Funko Names Cliff Engle as SVP of Distribution, Logistics, and Operations

For more information on Funko and its retail locations, visit the Funko website.

About the author

Steph Szulborski

Steph is an editorial assistant for The Toy Book, The Toy Insider, and The Pop Insider. She has a master's in Creative Publishing and Critical Journalism from The New School, and is passionate about the importance of play and having fun! When she's not at the office, you can find her tending to her window sill garden of carnivorous plants, hosting craft nights with friends, shiny hunting Pokemon, or showing off goofy pictures of her dog, Chips.

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